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Adorable Italian Ad: Armando's Dream

March 25, 2013
"We write to taste life twice, in the moment and in retrospect." ~ Anais Nin

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I stumbled across this fantastic advertisement for Grano Armando pasta and I had to share. It's an adorable, beautiful mini-film of sorts, about a young Italian boy with a special dream. The cinematography is wonderful and I love the characters in the film. I think it does the trick--if I saw Grano Armando pasta, I think I'd be pretty inclined to think about buying it.

Grano Armando even put together a "making of" video. Get the backstage view!


I just love the iconic red balloon, flying heavenward from the sea of grain.

For my newsletter readers here are the links: http://www.youtube.com/watch?v=QfLzvxnazsA

and http://www.youtube.com/watch?v=-RCik5f6DbI

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